European Lawmakers Vote to Ban Meat-Based Names for Plant-Based Products
In a significant decision this week, European Parliament members voted by a margin of 355-247 to restrict product terms such as "burger" and "sausage" exclusively for animal-derived foods.
What the Vote Means
If the measure is implemented, common plant-based products such as veggie burgers, soy steak, and vegetable schnitzel could have to be renamed across EU countries.
Nevertheless, before the restriction to take effect, it must gain approval from a majority of the EU's 27 member states, something that is far from certain.
The Arguments Behind the Proposal
Proponents contend that consumers require clear information and that traditional names must exclusively describe items derived from animals.
"A steak and sausages are goods from animal farming: not synthetic production nor vegetable sources," said French MEP Céline Imart.
Opponents, including environmental lawmakers, described the decision political tactics.
"Veggie burgers, wheat schnitzel and soy sausage do not confuse consumers, only rightwing politicians," declared Austria's Green MEP Thomas Waitz.
Previous Attempts and Judicial Background
This marks another attempt to control such names. EU lawmakers voted down a similar prohibition in four years ago.
The French government earlier enacted a domestic restriction on meat terms for plant-based foods in recent years, but the European court of justice determined it invalid under European legislation in this year.
Business and Consumer Response
Leading German retailers such as Aldi and Lidl object to the measure, warning that altering established terms would confuse shoppers.
Advocacy organizations point to research indicating that most shoppers comprehend product labels as long as items are clearly identified as vegan.
"Almost 70% of shoppers recognize the terminology as long as products are explicitly labelled vegan or vegetarian," noted Irina Popescu, a food policy expert at BEUC.
What Following the Vote
This legislative measure next faces consideration by EU member states, and it must secure majority approval to be enacted.
Given the mixed views among various lawmakers and the general population, the future of the proposal remains uncertain.