The Journey of Far-Right Meme to Protest Symbol: The Remarkable Evolution of the Frog

The resistance won't be broadcast, though it may feature webbed feet and large eyes.

Additionally, it could include the horn of a unicorn or a chicken's feathers.

As rallies opposing the leadership carry on in American cities, participants are utilizing the vibe of a neighborhood dress-up party. They've offered dance instruction, distributed snacks, and ridden unicycles, while armed law enforcement look on.

Combining humour and political action – an approach social scientists refer to as "tactical frivolity" – has historical precedent. However, it has emerged as a signature characteristic of US demonstrations in the current era, adopted by all sides of the political spectrum.

And one symbol has risen to become especially powerful – the frog. It originated after video footage of a confrontation between an individual in an inflatable frog and federal officers in the city of Portland, went viral. And it has since spread to protests nationwide.

"There's a lot going on with that little blow-up amphibian," states an expert, a professor at University of California, Davis and an academic who focuses on creative activism.

The Path From Pepe to the Streets of Portland

It's hard to discuss demonstrations and amphibians without talking about Pepe, a cartoon character co-opted by far-right groups during a political race.

When this image gained popularity online, it was used to signal certain emotions. Afterwards, it was deployed to endorse a candidate, even one notable meme shared by the candidate himself, showing Pepe with a signature suit and hair.

Pepe was also depicted in certain internet forums in more extreme scenarios, portrayed as a hate group member. Participants exchanged "unique frog images" and established digital currency in his name. Its famous line, "feels good, man", was used a shared phrase.

Yet Pepe didn't start out so controversial.

The artist behind it, the illustrator, has been vocal about his disapproval for its co-option. Pepe was supposed to be simply a relaxed amphibian in his comic world.

Pepe debuted in a series of comics in the mid-2000s – apolitical and notable for a particular bathroom habit. A film, which documents the creator's attempt to take back of his work, he stated his drawing came from his experiences with companions.

Early in his career, Mr Furie experimented with uploading his work to new websites, where people online began to borrow, remix and reinvent his character. When the meme proliferated into darker parts of the internet, the creator attempted to distance himself from the frog, including ending its life in a final panel.

Yet the frog persisted.

"It shows that creators cannot own icons," explains the professor. "They transform and be repurposed."

For a long time, the popularity of this meme meant that amphibian imagery were largely associated with conservative politics. This shifted recently, when a confrontation between a protestor wearing a blow-up amphibian suit and an immigration officer in Portland spread rapidly online.

This incident occurred shortly after a decision to deploy the National Guard to the city, which was described as "a warzone". Protesters began to gather in droves at a specific location, just outside of an ICE office.

The situation was tense and a officer sprayed pepper spray at the individual, aiming directly into the air intake fan of the costume.

The individual, Seth Todd, quipped, remarking he had tasted "something milder". However, the video spread everywhere.

Mr Todd's attire fit right in for the city, renowned for its eccentric vibe and activist demonstrations that revel in the ridiculous – public yoga, 80s-style aerobics lessons, and nude cycling groups. A local saying is "Keep Portland Weird."

The costume was also referenced in subsequent court proceedings between the federal government and the city, which argued the deployment overstepped authority.

While a judge decided in October that the administration was within its rights to send personnel, a dissenting judge wrote, referencing in her ruling the protesters' "propensity for donning inflatable costumes while voicing opposition."

"Some might view this decision, which accepts the government's characterization as a battlefield, as merely absurd," Judge Susan Graber stated. "But today's decision is not merely absurd."

The deployment was halted by courts soon after, and personnel withdrew from the city.

However, by that time, the frog had become a potent symbol of resistance for progressive movements.

The inflatable suit was seen in many cities at anti-authoritarian protests recently. Amphibian costumes were present – and unicorns and axolotls and dinosaurs – in San Diego and Atlanta and Boston. They appeared in small towns and global metropolises abroad.

This item was in high demand on online retailers, and rose in price.

Controlling the Optics

What connects the two amphibian symbols – is the relationship between the humorous, benign cartoon and a deeper political meaning. Experts call this "tactical frivolity."

The tactic rests on what Mr Bogad calls the "irresistible image" – usually humorous, it acts as a "appealing and non-threatening" act that draws focus to a message without obviously explaining them. It's the goofy costume used, or the symbol you share.

The professor is an analyst in the subject and someone who uses these tactics. He authored a book called 'Tactical Performance', and led seminars around the world.

"One can look back to historical periods – under oppressive regimes, they use absurdity to express dissent a little bit and while maintaining plausible deniability."

The idea of such tactics is multi-faceted, he explains.

When activists confront authority, a silly costume {takes control of|seizes|influences

Jennifer Osborn
Jennifer Osborn

A passionate game developer and educator with over a decade of experience in creating immersive digital experiences.